About
Is the web a luxury market?
What the f**k is social media?
What does it have to do with the luxury industry?
Do luxury brands need to go online through social media?
Communication has changed.
Customers habits have changed.
It’s not only about campaigns anymore. It’s about conversations.
The future? Listen. Engage. Mesure.
Luxury & Social Media is a blog written and published by Josephine Lipp and Alexandre Corda.
Both passionate by the web 2.0, digital and the social media. Both passionate about Marketing.
The Saatchi and Saatchi research team (www.xploring.com) put together a remarkably comprehensive view of the luxury industry that I thought really fit into the context of your dissertation and your blog. Saatchi unveiled the findings in a speech for the American Express Publishing Luxury Summit in late April. If you’re interested in a bit more background, there’s a brief on the Saatchi blog –
http://www.hudsonhouston.com/2010/05/luxury-xplorers-uncover-deep-secrets/
or you can see an e-copy of all their findings on the Xploring site.
Thanks.