Why Rolls-Royce and Tissot attempts in the digital world should not be followed?
One of the main ideas we have been insisting is that luxury brands should not consider social media as an end, but on the contrary, as a tool that is fully included into the global strategy of the brand. Social media is a deep evolution translating the changes happening in our societies. It is a … Read more
7 Rules of the Road for Online Luxury Success
By Milton Pedraza, CEO and Founder of The Luxury Institute, for Luxury Society There is no doubt that luxury brands have been slow to embrace the Internet in all its dimensions. From search engine optimization and marketing, placing ads and e-commerce, the luxury industry is clearly not an online innovator. In fact, the industry lags mainstream … Read more
Why are the Brits always a step ahead?
It seems that among the various online strategies developed by luxury brands, Burberry has managed to become a leader in terms of social media. What they have understood is that social media is not about creating an iPhone App, creating a Facebook page or having a Twitter account. If the Brits have managed to be … Read more
Digital strategies for luxury brands
Digital Strategies for Luxury Brands A presentation from Publicis USA of the digital strategies for luxury brands: from e-commerce to social media, luxury brands have to go online!
