Luxury jewellers on iphone
When it comes to social media strategies, luxury brands seems to apply a classical recipe thinking that iphone app, facebook fan page and twitter account will do it! This problem will be discussed later cause it’s a huge understanding of what are social media, and how to use it as a tool for a marketing campaign.
But still, some brands have developed their own iphone app in a quite interesting way, trying to start using augmented reality.
Boucheron and IWC have enabled their to try their products through their new iphone app.
Let’s have a look!
Boucheron iphone app
IWC iphone app