Luxury jewellers on iphone

When it comes to social media strategies, luxury brands seems to apply a classical recipe thinking that iphone app, facebook fan page and twitter account will do it! This problem will be discussed later cause it’s a huge understanding of what are social media, and how to use it as a tool for a marketing campaign.

But still, some brands have developed their own iphone app in a quite interesting way, trying to start using augmented reality.

Boucheron and IWC have enabled their to try their products through their new iphone app.

Let’s have a look!

Boucheron iphone app

IWC iphone app

5 Responses to “Luxury jewellers on iphone”
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