What should luxury brands be doing about blogs? The example of Chanel and Ykone

In this « social media revolution » as some people like to call it (check the new video updated about the social media revolution), a luxury brand that ignores the blogosphere is on its way back to the eighteenth century. Why is it such an issue for luxury brand? Luxury is all about influence. Of course, there … Continue reading

Luxury cosmetic goes social: the Lancôme Case

Beginning its Relationship with Balistik*Art in 2007 for its digital and PR strategy, Lancôme has proved its willing to go further in the digital trend, and to show that the luxury cosmetic industry also have a role to play in the game. Starting with a lot of digital projects such as The Second Life in … Continue reading

Making Dom Pérignon: when the traditional Champagne meets the online

One of the most prestigious brand of LVMH has just joined the social media vibe through its own blog: Making Dom Pérignon. This new luxury blog is an opportunity for Richard Geoffroy to share information about his work as the Chef de Cave at Dom Pérignon and to connect with fans of Dom Pérignon. The … Continue reading

LVMH’s new blog: NOWNESS

The biggest luxury industry group is embracing social media. After puting an end to its e-commerce website – eluxury.com- last June, LVMH has officially launched on Thursday 25 February NOWNESS.COM to the public. Nowness is a new luxury web experience. Now is a luxury online magazine. Nowness is focused completely on content. http://www.nowness.com How to … Continue reading