Burberry wants to keep its digital lead in the Luxury industry

Last week was a busy week for the British luxury brand Burberry! We already talk about the Art of Trench and the 2010 Spring/Summer line live show at London’s Fashion week (view article) to show the British advance in terms of digital. This time, Burberry really established itself as a truly digital luxury brand. What … Continue reading

What should luxury brands be doing about blogs? The example of Chanel and Ykone

In this « social media revolution » as some people like to call it (check the new video updated about the social media revolution), a luxury brand that ignores the blogosphere is on its way back to the eighteenth century. Why is it such an issue for luxury brand? Luxury is all about influence. Of course, there … Continue reading