Luxury cosmetic goes social: the Lancôme Case

Beginning its Relationship with Balistik*Art in 2007 for its digital and PR strategy, Lancôme has proved its willing to go further in the digital trend, and to show that the luxury cosmetic industry also have a role to play in the game. Starting with a lot of digital projects such as The Second Life in … Continue reading

Luxury storytelling 2.0: the lady dior saga

“Storytelling + Interactivity + Transmedia = Storytelling 2.0 ?” Luxury brands have to play with magic, have to make people dream…and that’s the fundamental characteristic of luxury. Since you enter in a luxury shop, the magic has to begin! But we’re living in the digital age now! What does it mean? The end of the dream? … Continue reading