Luxury cosmetic goes social: the LancĂ´me Case

Beginning its Relationship with Balistik*Art in 2007 for its digital and PR strategy, LancĂ´me has proved its willing to go further in the digital trend, and to show that the luxury cosmetic industry also have a role to play in the game. Starting with a lot of digital projects such as The Second Life in … Continue reading

Luxury storytelling 2.0: the lady dior saga

“Storytelling + Interactivity + Transmedia = Storytelling 2.0 ?” Luxury brands have to play with magic, have to make people dream…and that’s the fundamental characteristic of luxury. Since you enter in a luxury shop, the magic has to begin! But we’re living in the digital age now! What does it mean? The end of the dream? … Continue reading