What should luxury brands be doing about blogs? The example of Chanel and Ykone

In this 芦聽social media revolution聽禄 as some people like to call it (check the new video updated about the social media revolution), a luxury brand that ignores the blogosphere is on its way back to the eighteenth century. Why is it such an issue for luxury brand? Luxury is all about influence. Of course, there … Continue reading

Luxury cosmetic goes social: the Lanc么me Case

Beginning its Relationship with Balistik*Art in 2007 for its digital and PR strategy, Lanc么me has proved its willing to go further in the digital trend, and to show that the luxury cosmetic industry also have a role to play in the game. Starting with a lot of digital projects such as The Second Life in … Continue reading

Making Dom P茅rignon: when the traditional Champagne meets the online

One of the most prestigious brand of LVMH has just joined the social media vibe through its own blog: Making Dom P茅rignon. This new luxury blog is an opportunity for Richard Geoffroy to share information about his work as the Chef de Cave at Dom P茅rignon and to connect with fans of Dom P茅rignon. The … Continue reading

Ykone: a complete fashion social media experience

Ykone.com has been developed in 2008 by Olivier Billon and聽Mathieu Lebreton has a fashion social network. Much more than a fashion magazine online. A website. A facebook Fan Page. A Twitter account. A Widget. A Blog. Ykone, the social fashion experience.