What should luxury brands be doing about blogs? The example of Chanel and Ykone

In this « social media revolution » as some people like to call it (check the new video updated about the social media revolution), a luxury brand that ignores the blogosphere is on its way back to the eighteenth century. Why is it such an issue for luxury brand? Luxury is all about influence. Of course, there … Continue reading

Luxury cosmetic goes social: the Lancôme Case

Beginning its Relationship with Balistik*Art in 2007 for its digital and PR strategy, Lancôme has proved its willing to go further in the digital trend, and to show that the luxury cosmetic industry also have a role to play in the game. Starting with a lot of digital projects such as The Second Life in … Continue reading

Making Dom Pérignon: when the traditional Champagne meets the online

One of the most prestigious brand of LVMH has just joined the social media vibe through its own blog: Making Dom Pérignon. This new luxury blog is an opportunity for Richard Geoffroy to share information about his work as the Chef de Cave at Dom Pérignon and to connect with fans of Dom Pérignon. The … Continue reading

Ykone: a complete fashion social media experience

Ykone.com has been developed in 2008 by Olivier Billon and Mathieu Lebreton has a fashion social network. Much more than a fashion magazine online. A website. A facebook Fan Page. A Twitter account. A Widget. A Blog. Ykone, the social fashion experience.