Luxury storytelling 2.0: the lady dior saga

“Storytelling + Interactivity + Transmedia = Storytelling 2.0 ?” Luxury brands have to play with magic, have to make people dream…and that’s the fundamental characteristic of luxury. Since you enter in a luxury shop, the magic has to begin! But we’re living in the digital age now! What does it mean? The end of the dream? … Continue reading