What should luxury brands be doing about blogs? The example of Chanel and Ykone

In this « social media revolution » as some people like to call it (check the new video updated about the social media revolution), a luxury brand that ignores the blogosphere is on its way back to the eighteenth century. Why is it such an issue for luxury brand? Luxury is all about influence. Of course, there … Continue reading

Luxury Shoes Making a clever use of Foursquare: The Jimmy Choo Trainer Hunt

While most luxury brands have troubles figuring how to use social media, afraid to loose this “feeling of exclusivity” you are getting while buying a luxurious product, some brands have been very creative to benefit from this extremely powerful communication way. Jimmy Choo, the very exclusive shoemaker, just launched a treasure hunt in London using … Continue reading

The journey of a man’s wardrobe, by Louis Vuitton

In today’s digital world, being online and communicating in new ways is not an option anymore, even within the luxury industry. Everyone wants to be “in” but you can’t just send people to your website. In order to raise your brand awareness and build a strong online presence, you must develop specific content that communicates … Continue reading

Who Should Hold the Twitter Company’s Account?

As we are moving forward on our dissertation about the Luxury Industry & Social Media, more questions are raised everyday. And this was one of them:  Who should hold the Twitter company’s account? Indeed, if the company still belongs to its creator such as Zappos than for sure, as he is the face of the … Continue reading

Why are the Brits always a step ahead?

It seems that among the various online strategies developed by luxury brands, Burberry has managed to become a leader in terms of social media. What they have understood is that social media is not about creating an iPhone App, creating a Facebook page or having a Twitter account. If the Brits have managed to be … Continue reading