Louis Vuitton or How to master the art of Social Media…

The main idea we have developed about social media is that it needs to be fully integrated within the overall brand strategy. Social media cannot be seen as just a trend anymore, nor as a new way to do marketing. Social media is both a social phenomenon that translates the changes happening in our society … Continue reading

Luxury Shoes Making a clever use of Foursquare: The Jimmy Choo Trainer Hunt

While most luxury brands have troubles figuring how to use social media, afraid to loose this “feeling of exclusivity” you are getting while buying a luxurious product, some brands have been very creative to benefit from this extremely powerful communication way. Jimmy Choo, the very exclusive shoemaker, just launched a treasure hunt in London using … Continue reading