Luxury Shoes Making a clever use of Foursquare: The Jimmy Choo Trainer Hunt

While most luxury brands have troubles figuring how to use social media, afraid to loose this “feeling of exclusivity” you are getting while buying a luxurious product, some brands have been very creative to benefit from this extremely powerful communication way. Jimmy Choo, the very exclusive shoemaker, just launched a treasure hunt in London using … Continue reading

How to endorse a Gucci Lifestyle with Gucci’s App?

Social Media are all about sharing knowledge and co-creation. It’s about engaging with your customers and with whom they already are. And that’s what the Gucci App for iPhone and iPod Touch is all about. Especially the Little Black Book which uses location targeting (GPS) to determine where you are and then lets you select … Continue reading