Who Should Hold the Twitter Company’s Account?

As we are moving forward on our dissertation about the Luxury Industry & Social Media, more questions are raised everyday. And this was one of them:  Who should hold the Twitter company’s account? Indeed, if the company still belongs to its creator such as Zappos than for sure, as he is the face of the … Continue reading

Making Dom Pérignon: when the traditional Champagne meets the online

One of the most prestigious brand of LVMH has just joined the social media vibe through its own blog: Making Dom Pérignon. This new luxury blog is an opportunity for Richard Geoffroy to share information about his work as the Chef de Cave at Dom Pérignon and to connect with fans of Dom Pérignon. The … Continue reading

LVMH’s new blog: NOWNESS

The biggest luxury industry group is embracing social media. After puting an end to its e-commerce website – eluxury.com- last June, LVMH has officially launched on Thursday 25 February NOWNESS.COM to the public. Nowness is a new luxury web experience. Now is a luxury online magazine. Nowness is focused completely on content. http://www.nowness.com How to … Continue reading