Who Should Hold the Twitter Company’s Account?

As we are moving forward on our dissertation about the Luxury Industry & Social Media, more questions are raised everyday. And this was one of them:  Who should hold the Twitter company’s account? Indeed, if the company still belongs to its creator such as Zappos than for sure, as he is the face of the … Continue reading

Making Dom PĂ©rignon: when the traditional Champagne meets the online

One of the most prestigious brand of LVMH has just joined the social media vibe through its own blog: Making Dom PĂ©rignon. This new luxury blog is an opportunity for Richard Geoffroy to share information about his work as the Chef de Cave at Dom PĂ©rignon and to connect with fans of Dom PĂ©rignon. The … Continue reading

LVMH’s new blog: NOWNESS

The biggest luxury industry group is embracing social media. After puting an end to its e-commerce website – eluxury.com- last June, LVMH has officially launched on Thursday 25 February NOWNESS.COM to the public. Nowness is a new luxury web experience. Now is a luxury online magazine. Nowness is focused completely on content. http://www.nowness.com How to … Continue reading