Why Rolls-Royce and Tissot attempts in the digital world should not be followed?

One of the main ideas we have been insisting is that luxury brands should not consider social media as an end, but on the contrary, as a tool that is fully included into the global strategy of the brand. Social media is a deep evolution translating the changes happening in our societies. It is a … Continue reading

7 Rules of the Road for Online Luxury Success

By Milton Pedraza, CEO and Founder of The Luxury Institute, for Luxury Society There is no doubt that luxury brands have been slow to embrace the Internet in all its dimensions. From search engine optimization and marketing, placing ads and e-commerce, the luxury industry is clearly not an online innovator. In fact, the industry lags mainstream … Continue reading