What should luxury brands be doing about blogs? The example of Chanel and Ykone

In this « social media revolution » as some people like to call it (check the new video updated about the social media revolution), a luxury brand that ignores the blogosphere is on its way back to the eighteenth century. Why is it such an issue for luxury brand? Luxury is all about influence. Of course, there … Continue reading

Ykone: a complete fashion social media experience

Ykone.com has been developed in 2008 by Olivier Billon and Mathieu Lebreton has a fashion social network. Much more than a fashion magazine online. A website. A facebook Fan Page. A Twitter account. A Widget. A Blog. Ykone, the social fashion experience.