Why Rolls-Royce and Tissot attempts in the digital world should not be followed?

One of the main ideas we have been insisting is that luxury brands should not consider social media as an end, but on the contrary, as a tool that is fully included into the global strategy of the brand. Social media is a deep evolution translating the changes happening in our societies. It is a … Continue reading

Why are the Brits always a step ahead?

It seems that among the various online strategies developed by luxury brands, Burberry has managed to become a leader in terms of social media. What they have understood is that social media is not about creating an iPhone App, creating a Facebook page or having a Twitter account. If the Brits have managed to be … Continue reading