The luxury industry and Social Media

Luxury Shoes Making a clever use of Foursquare: The Jimmy Choo Trainer Hunt

While most luxury brands have troubles figuring how to use social media, afraid to loose this “feeling of exclusivity” you are getting while buying a luxurious product, some brands have been very creative to benefit from this extremely powerful communication way. Jimmy Choo, the very exclusive shoemaker, just launched a treasure hunt in London using … Continue reading →