- “L’Odyssée de Cartier”
- Burberry wants to keep its digital lead in the Luxury industry
- Breaking news: Don’t miss the Burberry Menswear SS 2011 live show
- Why Rolls-Royce and Tissot attempts in the digital world should not be followed?
- Louis Vuitton or How to master the art of Social Media…
- What should luxury brands be doing about blogs? The example of Chanel and Ykone
- Luxury Shoes Making a clever use of Foursquare: The Jimmy Choo Trainer Hunt
- The journey of a man’s wardrobe, by Louis Vuitton
- Who Should Hold the Twitter Company’s Account?
- 7 Rules of the Road for Online Luxury Success
- Luxury cosmetic goes social: the Lancôme Case
- Luxury storytelling 2.0: the lady dior saga
- How to endorse a Gucci Lifestyle with Gucci’s App?
- Why are the Brits always a step ahead?
- Luxury jewellers on iphone
When Cartier enchants the world once more… …With a cinematic work of art. On 2 March 2012, Cartier unveil “L’Odyssée de Cartier”, a film of 3’30 that was two years in the making with a team of fifty talented people from around the world, including directors, set designers and musicians, all working with the same … Continue reading →
Last week was a busy week for the British luxury brand Burberry! We already talk about the Art of Trench and the 2010 Spring/Summer line live show at London’s Fashion week (view article) to show the British advance in terms of digital. This time, Burberry really established itself as a truly digital luxury brand. What … Continue reading →
The purpose of Luxury&Social Media is not to talk about news but to focus on analysis about the luxury industry and its digital strategy, trends, attempts… But i really wanted to share this breaking news with you, as it is an important (again) digital time for the Luxury industry. Burberry Prorsum Spring Summer 2011 menswear … Continue reading →
One of the main ideas we have been insisting is that luxury brands should not consider social media as an end, but on the contrary, as a tool that is fully included into the global strategy of the brand. Social media is a deep evolution translating the changes happening in our societies. It is a … Continue reading →
The main idea we have developed about social media is that it needs to be fully integrated within the overall brand strategy. Social media cannot be seen as just a trend anymore, nor as a new way to do marketing. Social media is both a social phenomenon that translates the changes happening in our society … Continue reading →
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